Crown Royal has announced that they are significantly scaling back their involvement with NASCAR. They will end their sponsorship with Roush Fenway Racing and Matt Kenseth's No. 17 Ford at the end of the year. Also, parent company Diageo will not renew their deal as an official NASCAR partner.
RFR has thus far only renewed their sponsorship deal with 3M. It appears that their other major sponsors, Aflac and UPS, are waiting to see if Carl Edwards re-signs with RFR and how the rest of the silly season shakes out.
Crown Royal will concentrate its NASCAR involvement on their annual "Your Name Here" race, which has been held at Richmond International Speedway in September.
Geico has signed a three-year deal to sponsor the fall Sprint Cup Series race at Chicagoland Speedway. It's Geico's first naming-rights agreement in any sport.
Jeremy Fuller, a contract employee and tire changer for Red Bull Racing and Turner Motorsports, has been fired from both jobs for homophobic tweets he posted after the race at Infineon Speedway Sunday.
UPS will honor Ned Jarrett's induction into the NASCAR Hall of Fame with a throwback paint scheme on David Ragan's No. 6 Ford at Indianapolis Motor Speedway. The throwback design, which resembles Jarrett's 1965 Ford Galaxie, was unveiled Sunday at Infineon Raceway.
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